Oprah's First OWN Commercial Features will.i.am's music.
Over the years, a few rappers and Hip Hop stars (such as IceCube) have complained that Oprah doesn't have them on her show or tell their rags-to-riches stories to America. I've said before that they aren't really paying attention. Oprah's has the Hip Hop performers on that she likes. She plugged Jay-Z's new book on her show, has had Beyonce on more than once, and during the Don Imus controversy,
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