Is Your TV Watching You to Help Marketers Sell You More?

According to this CNN report, your television may be watching you, sort of, through your cable box: what you watch on TV can give advertisers insight into who you are and what you're likely to buy. Armed with the data collected from viewers' cable boxes about their viewing tastes, an advertiser can send commercials to a television screen customized to the interests of viewers in a specific home

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