Idris Elba Draws Eyes for SmartWater

The advertising brains behind the latest SmartWater bottled water campaign selected the sizzling Black Brit Idris Elba to be the product's new spokesman. That choice may be the best visible proof that the SmartWater people are indeed smart. Elba definitely drew my eyes to the SmartWater ad when I visited TheRoot.com today. The company is sponsoring The Root's Luxe List.

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